Speria is new. The work behind it isn’t.
For years, food producers have built operations around systems that do one job well, but don’t work well together. Controllers and sensors in one. Planning somewhere else. Teams fill the gaps with spreadsheets manually, calls and experience.
The result is familiar, fragmented operations, delayed decisions, and avoidable inefficiencies.
That is the problem Speria is built to solve.
Built from what already works
Speria brings together more than 150 years of combined experience across controllers, sensors, gateways, supply chain optimization software and expert services built inside mission-critical operations.
It builds on five established, industry-leading brands:
MTech Systems – supply chain optimization software
Founded in 1994, MTech provides supply chain optimization software for animal feed, poultry, swine, and processing operations. Its software focuses on planning, performance management, and analytics, helping producers turn operational data into actionable insights. Its products support more predictable production, improved efficiency, and better decision-making across integrated and multi-site operations.
Hotraco – precision control and automation
Founded in 1974, Hotraco provides complete control systems for precision automation across livestock and plant environments, from poultry and swine to horticulture and crop storage. Engineered for control, these advanced solutions for climate, feeding, water, and farm management drive performance and efficiency across the supply chain.
InoBram – entry level farm automation
Founded in 2004, Inobram develops reliable and user-friendly automation solutions for animal production farms. Through connected farm controllers and digital tools, producers can monitor operations, receive alarms remotely, and improve efficiency. InoBram delivers a practical and accessible entry into automation that enhances safety, performance, and productivity.
AEI – reliable poultry control
AEI has been a pioneer in poultry control technologies since the mid‑1980s, providing controller solutions for layer production, delivering robust and reliable automation across mission-critical operations such as feeding, water, ventilation, and climate. AEI ensures consistent conditions, strong animal welfare, and efficient performance in live production environments.
Rotem – field-proven controllers and connectivity
Founded in 1994, Rotem is globally known for its reliable, field-proven hardware that combined with strong connectivity capabilities enables data-driven control, remote access, and a stable foundation for efficient, predictable, and scalable food production serving farmers and growers in need of systems for climate, feeding, and production management across protein and plant operations.
These are new capabilities. They are already embedded in vital operations, trusted by producers and integrators around the world.
What’s new is how they come together.
One direction. One partner.
With Speria, we are bringing these capabilities closer together into a more connected and unified way of working. This will be a step-by-step journey to ensure clarity and continuity in the mission-critical operations that customers rely on today.
Over time, Speria will serve as the commercial brand for our integrated solutions,. MTech Systems will transition into Speria over time while the four controller brands will continue to operate as product brands under the Speria umbrella.
Why bring these brands together now?
Food producers and integrators operate in complex environments with fragmented data is both fragmented and incomplete.
Systems don’t connect. Data sits in silos. And in many cases, critical data is still missing at farm level.
This makes it harder to run operations with clarity and consistency in real-time.
To manage this, many have added more tools, each solving a part of the problem, but none designed to work as one.
What’s needed now is not another system. It’s a way to connect what already exists, close the data gaps, and turn it into clear, actionable guidance inside daily operations.
That’s what Speria enables.
What Speria does
Speria connects farm-level controllers, sensors, and gateways with supply chain optimization software and expert services.
By linking planning, execution and performance across the food supply chain
The result is simple yet impactful: clear, prioritized guidance embedded directly into daily workflows. Not dashboards. Not reports after the fact. Guidance teams can act on in real time.
How Speria creates value at every link of the supply chain
Increased efficiency
- Reduces manual work and reactive decision making
- Optimizes feed planning and resource use
- Lowers waste and emissions
Built-in predictability
- Detects issues earlier through real-time monitoring and insights
- Reduces variability across sites, processing plants and production cycles
- Enables more consistent outcomes
Improved productivity
- Automates routine decisions and workflows
- Provides clear, prioritized guidance for teams
- Improves performance across the supply chain
So, what exactly is Speria?
Speria is not a new idea looking for a market.
It’s what happens when proven technologies, software and expertise are brought together to operate as one. A technology and services partner, embedded in mission-critical operations, helping producers and integrators move from fragmented visibility to connected execution.
From insight to action.
From action to outcome.
Where this is going
This is the first step.
Speria supports a clear path: from automation to insight to predictability to proactive operations to autonomy.
Not in one leap.
Step-by-step, grounded in real operations.
And that’s how we are transforming the future of food systems. Together.